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Approximately 60% of travelers form their travel choices influenced by content created by influencers

OMNES Influencers, a global agency specializing in influencer marketing and the operator of omnesinfluencers.com, has unveiled its latest offering designed to promote worldwide tourism destinations by harnessing the influence of Arab and international content creators.

The introduction of this new service was primarily prompted by in-depth research findings forecasting that the global influencer marketing industry’s scale will reach $13.8 billion by the conclusion of 2023. This growth is being propelled by the exponential expansion of social media user numbers and a consistent surge in the e-commerce sector.

A study conducted by Skift, a travel-focused news website, has revealed that the travel and tourism sector stands out as one of the most significant industries poised to reap the benefits of influencer marketing. An impressive 60% of travelers base their travel decisions on content produced by influencers.

Another study by Tomoson has demonstrated that influencers with follower counts ranging from 10,000 to 50,000 possess ten times the influence over their audience compared to those with over 1 million followers. In parallel, research conducted by the Social Media Examiner has indicated that 82% of consumers tend to place their trust in brands promoted through influencers on social media, especially when the content is derived from personal experiences or is presented in a spontaneous manner.

The initial phase of this new service involves pinpointing the client’s objectives. Subsequently, the team assembles a roster of content creators and influencers perfectly aligned with the target audience’s location, age group, purchasing power, and other client-provided parameters. Upon approval of the list, OMNES Influencers collaborates with these content creators and influencers, furnishing them with logistical support to ensure the production of relevant, impactful, and high-quality content. This content is then shared on the participating influencers’ pages under the guidance and supervision of the OMNES Influencers team.

Fahed Aldeeb, CEO of OMNES Media and co-founder of OMNES Influencers, remarked on the launch, saying, “This new service is geared towards ministries, institutions, and government agencies responsible for promoting tourism in their respective countries, as well as private companies and entities operating within the global tourism sector. The promotional campaigns offered to these entities are primarily centered around authentic content stemming from the personal, on-the-ground experiences of content creators and influencers.”

Aldeeb further elaborated, stating, “The growing number of social media users, coupled with the discernible impact of influencers on consumer decision-making, augments the effectiveness of our new services. These services will empower tourism authorities and stakeholders to engage effectively with their target audience, generate genuine content, and provide distinctive insights about destinations and the services they offer.”

The OMNES Influencers platform is a collaborative effort between OMNES Media and Shams Media Services Company, a subsidiary of Sharjah Media City (Shams). Today, Omnes Influencers boasts a roster of over 2,400 approved and registered influencers, along with a vast database containing tens of thousands of influencers from various fields worldwide. The platform delivers digital services for managing marketing campaigns through influencers, encompassing tasks such as database searches for registered influencers, facilitating contract negotiations between brands and influencers, streamlining contractual processes and financial transactions, and issuing comprehensive reports. The platform also offers an influencer affiliate marketing service.

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