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CMC Marine Unveils Pioneering Innovations and New Communication Campaign at Cannes Yachting Festival 2023

Cannes, France – September 19, 2023 – CMC Marine, a leading innovator in the maritime industry, is showcasing its latest advancements at the Cannes Yachting Festival 2023. The company is unveiling a range of complementary innovations aimed at enhancing maneuverability, onboard comfort, and energy efficiency while furthering sustainability goals.

At the Cannes Yachting Festival, CMC Marine is also launching a new communication campaign under the theme “We did it first” and “We drive the change.” This campaign reflects CMC Marine rich history, its unique identity, its trailblazing role in market revolution, and its unwavering commitment to innovation, positioning the company at the forefront of the industry.

Alessandro Cappiello, CEO of CMC Marine, emphasizes the company philosophy, stating, “Curiosity is what drives innovation, the willingness to put yourself on the line, question everything and think outside the box to find answers. All this enables us to keep us one step ahead and stay on course.” This approach underpins CMC Marine ongoing innovation efforts, spanning new technologies, software developments, and groundbreaking product introductions.

One of the highlights of CMC Marine Cannes Yachting Festival exhibit is the expansion of the CMC Marine Waveless STAB range with the forthcoming STAB50, set to enter the market in 2024. Additionally, the company is nearing the completion of a software development project aimed at enhancing integration between the CMC Marine system and helm station screens. The newly introduced commissioning software for the Stabilis Electra and Waveless STAB lines is already delivering improved efficiency in settings and optimization of testing procedures.

Visitors to CMC Marine stand (PALAIS 039) can explore two cutting-edge products. The first is the CMC Marine Stabilis Electra HS60 stabilizer fin, designed for boats over 24 meters. This fin features optimized profiles, continually evolving electronics, and a system that reduces overall dimensions and weight while enhancing performance.

The second product is the STAB25, an ultra-compact fin suitable for yachts ranging from 18 to 24 meters, providing a firsthand look at its capabilities during the Cannes Yachting Festival. The CMC Marine Waveless STAB range, designed for yachts measuring 12 meters and above, offers the market most compact full-electric stabilizers. These stabilizers are known for their straightforward installation, minimal maintenance requirements, reduced noise levels, and high reliability.

CMC Marine comprehensive range of solutions has earned it a prominent place on some of the world most iconic yachts at the Cannes Yachting Festival. These yachts are crafted by esteemed shipyards, including Azimut, Arcadia, Baglietto, Benetti, Cantiere delle Marche, Numarine, Sanlorenzo, Sunseeker, and Van Der Valk.

Veronica Festa, Head of Sales at CMC Marine, underscores the company achievements, stating, “Being chosen by the world most representative and important shipyards testifies to our company capacity to anticipate market needs, which is based on the management long experience and ongoing commitment to personnel training and investments in research and development. We pioneered electric stabilization in the industry, and this gives us an edge that the market recognizes in terms of competitiveness and experience. It was to reflect this reputation in fact that we produced our new communication campaign.


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