At ILTM Cannes 2025, Saudi Arabia Tourism and The Red Sea Development Company (TRSDC) jointly showcased the Kingdom as a premier destination for luxury travel. Under the banner “Saudi, Welcome to Arabia”, the delegation engaged with top international travel companies and buyers to promote Saudi Arabia’s growing portfolio of high-end tourism experiences.
Promoting Saudi Arabia and The Red Sea as Luxury Destinations
The delegation highlighted the Kingdom’s diverse attractions, including:
- World-class resorts and luxury hotels across Saudi Arabia
- The Red Sea Project, featuring exclusive islands, pristine beaches, and sustainable luxury resorts
- Cultural and heritage sites offering unique, immersive experiences
- Exclusive desert adventures and wellness experiences
Engaging with Luxury Tourism Companies
Throughout ILTM, Saudi Arabia Tourism and TRSDC representatives met with international luxury travel operators, advisors, and buyers. Their presence emphasized:
- Strategic collaboration opportunities with global luxury travel partners
- Bespoke travel experiences showcasing the Kingdom’s cultural richness and natural beauty
- Sustainable, high-end tourism offerings, including eco-friendly luxury developments in The Red Sea region.
