At ILTM Cannes 2025, Saudi Arabia Tourism, The Red Sea Development Company (TRSDC), and Diriyah – The City of Earth presented a comprehensive vision of the Kingdom as a premier luxury travel destination. Under the banner “Saudi, Welcome to Arabia”, each pavilion highlighted unique experiences, engaging top international travel companies, buyers, and advisors.
Showcasing Saudi Arabia’s Luxury Offerings
The combined presence of the Kingdom’s tourism initiatives offered attendees a wide array of high-end experiences:
- World-class resorts and luxury hotels across Saudi Arabia
- The Red Sea Project – pristine islands, sustainable luxury resorts, and eco-friendly leisure experiences
- Diriyah – The City of Earth – a UNESCO World Heritage site blending history, culture, and immersive visitor experiences
- Cultural and heritage attractions, desert adventures, and wellness offerings tailored to luxury travelers
Engagement with International Buyers
Throughout the event, the Saudi delegation, TRSDC, and Diriyah representatives met with global luxury travel operators and buyers. Discussions focused on:
- Bespoke experiences and tailored travel packages
- Strategic partnerships with international travel companies
- Sustainable and culturally immersive luxury tourism
