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SRMG Experience Shines at Cannes Lions: Inspiring Panel Discussions and Special Guests

SRMG, one of the leading global media groups in the Middle East, made a grand entrance at Cannes Lions by launching the exclusive SRMG Experience. This captivating event featured an impressive lineup of special guests and engaging panel discussions.

For the first time in three years, SRMG activated a hub for MENA (Middle East and North Africa) talent with a beach cabana on the Croisette, adding to the excitement of the Cannes Lions Festival of Creativity.

The program commenced on June 20 with an insightful fireside chat between Jomana Alrashid, CEO of SRMG, and the esteemed Sir Martin Sorrell, Founder of S4 Ventures.

As the evening progressed, an expert panel delved into the advantages of investing in sustainable fashion with the intriguing session titled “Sustainable Fashion Looks Good on You.” The panel consisted of Burak Cakmak, CEO of the Fashion Commission of the Saudi Arabia Ministry of Culture, Lama Alshethri, Editor in Chief of Sayidaty Magazine, and Natalia Modenova, Founder and COO of DRESSX. Together with moderator Nadia El Bast, Anchor and Producer of Asharq Business with Bloomberg, they shed light on the untapped potential of sustainable fashion industry initiatives and their benefits for both brands and consumers. Modenova emphasized the importance of aligning with the UN Sustainability Goals, considering them the guiding principles for all sustainability initiatives.

To explore the growing impact and reach of podcasting, some of the biggest names in MENA podcasting gathered for an insightful discussion. Abdulrahman Abumalih, CEO of Thmanyah, Claudius Boller, Managing Director for MENA and South Asia (excluding India) at Spotify, Leila Hamadeh, CEO of Finyal Media, and Tarek Ali Ahmad, the Head of the Research and Studies Unit and Media Editor for Arab News, shared their perspectives on how new technologies have revolutionized podcasting and expanded its audience reach.






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