Browsing Category: CAMPAIGN

The agency, which won the award for the second time in four years after previously securing it in 2019, was selected by an international panel of judges from various sectors for their campaigns conducted in the United States, India, the United Kingdom, and Australia. Mindshare’s winning media network team celebrates their achievement in 2023 Mindshare’s winning media network team celebrates their achievement in 2023 The Media Grand Prix was awarded to #TurnYourBack…

Eva Longoria Baston made a major announcement this morning at the 70th Cannes Lions International Festival of Creativity. In a press conference held at the Palais des Festivals in Cannes, the renowned actress and activist revealed her new appointment as the director of a captivating campaign for L’Oréal Paris. The news of Longoria Baston’s involvement in the campaign has created a buzz among industry professionals and beauty enthusiasts alike. With her remarkable…

The Cannes Lions Festival, celebrating its 70th edition, has introduced a brand-new award titled the Creative Maker of the Year, which will be presented at the International Festival of Creativity. This award acknowledges the exceptional work and creativity of makers from various disciplines and serves as a platform to honor world-class talent. The inaugural recipient of the Creative Maker of the Year award is the legendary Spike Lee. Known for his remarkable…

In a historic moment, Wunderman Thompson Saudi Arabia’s ‘Subconscious Order’ campaign for HungerStation has emerged victorious, winning the esteemed Grand Prix in Creative Commerce at the highly acclaimed Cannes Lions International Festival of Creativity 2023. This triumph not only signifies a momentous achievement for Wunderman Thompson but also marks the first time the global network has secured two Grand Prix awards in a single year, as it also clinched the Grand Prix…

The Saudi Research and Media Group (SRMG) and renowned music media brand Billboard have joined forces to introduce Billboard Arabia, a groundbreaking platform designed to showcase and celebrate artists of Arab heritage on the global music scene. Billboard Arabia aims to become the ultimate destination for artists with Arab roots, offering a hub for the latest releases, reviews, interviews, exclusive event coverage, and original photography. Additionally, the platform will feature special video…

SRMG Beach, the captivating hub at Cannes Lions Festival, ignited the audience’s imagination with a series of powerful talks by industry leaders. The standout speakers of the event were Gary Vaynerchuk, the visionary behind VaynerMedia, and Mo Amer, a Palestinian American stand-up comedian, who delivered thought-provoking insights on storytelling and promoting positivity. Gary Vaynerchuk, renowned for his expertise in digital marketing and entrepreneurship, took the stage at SRMG Beach to share his…

SRMG, one of the leading global media groups in the Middle East, made a grand entrance at Cannes Lions by launching the exclusive SRMG Experience. This captivating event featured an impressive lineup of special guests and engaging panel discussions. For the first time in three years, SRMG activated a hub for MENA (Middle East and North Africa) talent with a beach cabana on the Croisette, adding to the excitement of the Cannes…

Cannes Lions kicked off its 70th edition of the Festival with the first Awards Show of the week. The winners of the Pharma, Health & Wellness, Outdoor, Print & Publishing, and Radio & Audio Lions were announced, along with the Lions Health and United Nations Foundation Grand Prix for Good. This year, history was made as entrants from Armenia and Nigeria became the first to win a Lion for their respective countries,…