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Mindshare, the media services company that is part of GroupM and WPP, has been named Media Network of the Year at the Cannes Lions International Festival of Creativity 2023.

The agency, which won the award for the second time in four years after previously securing it in 2019, was selected by an international panel of judges from various sectors for their campaigns conducted in the United States, India, the United Kingdom, and Australia.

Mindshare’s winning media network team celebrates their achievement in 2023 Mindshare’s winning media network team celebrates their achievement in 2023 The Media Grand Prix was awarded to #TurnYourBack – a campaign created by Ogilvy and DAVID, with media support from Mindshare, for Dove:

The Bold Glamour filter presents an “ideal” of beauty, and it looks very real. Almost too real. Dove has always fought against harmful and unrealistic beauty standards. Dove encourages people to #TurnYourBack on the Bold Glamour filter. The influencer-led campaign started with creators sharing their thoughts on the filter and the damage it can cause to their perception and expectations of beauty.

#TurnYourBack also won another Gold Media Lion in the Consumer Goods category.

Mindshare also received a Silver Lion for media planning in the #StandUpToJewishHate campaign – Blue Square for the Foundation to Combat Anti-Semitism (FCAS), which they collaborated on with Wunderman Thompson in the United States; a Silver Lion for their media work on the FitChix campaign, presented by VMLY&R in Australia, and a Bronze Lion for the use of data and analytics in the Thumbstopping Beauty Biases campaign for Dove in India.

Adam Gerhart, Global CEO of Mindshare, stated, “We are incredibly honored, humbled, and beyond thrilled to be named Media Network of the Year for the second time in four years by a jury of our peers. This award speaks to the energy and empathy that everyone at Mindshare displays every day in helping drive meaningful growth, and this award belongs to each and every one of our amazing employees, partners, and clients.”

 

Marioli.M

Contributor

Writer & Blogger

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