Cannes, France, 21 May 2024
On the occasion of the 60th anniversary of diplomatic relations between China and France, the ASSOCIATION POUR LES ECHANGES CULTURELS, ARTISTIQUES ET COMMERCIAUX SINO-FRANÇAIS (APECCCF), in collaboration with Galeries Lafayette Cannes, organized and presented the APECCCF Cannes Night. This event featured a series of remarkable activities during the 77th Cannes Film Festival, including a fashion show at sea, a special performance titled “Reading China, Delighting the World,” the Sino-French Art Global Summit Forum and Art Exhibition, and the Gardenia Awards 2024.
The event garnered global attention, bringing together 100 top influencers, international supermodels, and brands from Instagram and TikTok. Notably, contemporary Chinese poet and lyricist Miss Azi was specially invited. As the first Chinese poet to appear on the Cannes stage, she led overseas Chinese, students, and international friends in singing “Reading China, Delighting the World.” She also launched a new cultural project aimed at using poetic culture as a bridge to promote multiculturalism and strengthen the friendship between China and France. The event was supported by Galeries Lafayette Cannes, French artist Véronique FARAVEL, Paris jewelry brand Labyrinthe Paris, luxury women’s wear brand CALINO, Paris talent agency Mechanism MILLENIUM TALENTS, violinist Mao Wei, and air conditioning energy-saving technology brand Sipeige. WOW provided live event services.
The event attracted global attention. It not only brought together 100 top Influencer, international
supermodels and brands from Instagram and Tiktok, but also specially invited contemporary Chinese
poet and lyricist Miss Azi. As the first Chinese poet to appear on the Cannes stage, She led overseas
Chinese, overseas students and international friends of France to sing Reading China, Delighting the
World and launched a new cultural project Take poetic culture as a bridge to endow and promote
multiculturalism. To connect the friendship between China and France. The event was also specially
supported by Galeries Lafayette Cannes, as well as French artist Véronique FARAVEL, Paris jewelry
brand Labyrinthe Paris, affordable luxury women’s wear brand CALINO, Paris talent agency
Mechanism MILLENIUM TALENTS, violinist Mao Wei, air conditioning energy-saving technology
brand Sipeige and other full support. WOW provides live event services.
The fashion show of the event, led by affordable luxury women’s wear brand CALINO, brings the
latest ready-to-wear accessories design and original accessories series inspired by different lifestyles,
emphasizing the improvisation and fun of mash-ups. The brand was founded in 2009 from a spiritual
art trip in Florence, Italy.
The new ready-to-wear jewelry designer, LABYRINTHE PARIS, unveils its inaugural collection,
Versailles Fragments. For this first opus, LABYRINTHE has revived the vibrancy a the Château de
Versailles ‘ s golden age. The Hall of Mirrors, its French gardens and majestic ceremonies: through details and fragments, the collection reconstitutes a contemporary and enchanting vision of a mythical
era. At the event, Brand designers and exclusive models supported the event to share the brand’s
creativity and inspiration with guests to focus on fashion and creative communication.
This year’s APECCCF Cannes Night presents four Gardenia Awards 2024, focusing on individuals
and brands who have made outstanding contributions to Sino-French friendship in the fields of
fashion, art, culture, film and philanthropy. By the Marketing Manager of Galeries Lafayette
Department Store in Cannes Mr. N’sakou Cedric presented prizes to the winners. They are
respectively
French artist and social activist Véronique FARAVEL, Chinese poet and lyricist Miss
Azi, Paris jewelry brand LABYRINTHE, and Cannes violinist Mao Wei.
At the same time, this event opened the launch of the Bright Oriental Global Gala of the 78th Cannes
International Film Festival in 2025. The event is committed to connecting the friendship between
China and France, through the cross-disciplinary presentation of fashion, art, music and Film,
diversified, inclusive and sustainable forms of cultural content, telling Chinese stories, shaping the
value of Chinese brands, and helping Chinese brands to go abroad and internationalization. become
a bridge for cultural exchanges between China and France.
