The duty-free retail landscape has experienced significant transformations over recent years, influenced by evolving consumer expectations, technological advancements, and global events. With Erik Juul-Mortensen stepping down as the president of the Tax Free World Association (TFWA), his reflections offer valuable insights into the current state and future potential of this vibrant sector. This article explores the origins of TFWA, the evolution of the duty-free market, potential challenges, and opportunities for growth in…