COYA Beach, Saint-Tropez: A New Chapter in Seaside Elegance

legendary Pampelonne Beach in Ramatuelle. This bold new destination represents the brand’s evolution — blending the vibrant spirit of Latin America with the relaxed sophistication of the French Riviera.

With locations in global hotspots such as London, Marbella, Mykonos, and Monaco, COYA now makes its seaside debut in Saint-Tropez, offering an elevated beach experience like no other.

A Bohemian Haven of Sun-Kissed Elegance

Designed by the renowned international studio First Within, COYA Beach is a refined, sun-soaked escape. Earthy tones, sun-bleached woods, hand-crafted Peruvian pottery, and lush vegetation create a space that is both raw and sophisticated. Soft terracotta, pastel blues, and luminous yellows echo the golden afternoons of Saint-Tropez, inviting guests to unwind barefoot in a setting where natural beauty meets COYA’s unmistakable energy.

A Signature Culinary Journey

COYA Beach continues the brand’s celebrated culinary legacy, offering bold, shareable Peruvian-inspired dishes with a Mediterranean twist. Highlights from the menu include:

• Classic seabass ceviche with leche de tigre, red onion, sweet potato, and jumbo corn
• Lobster tail with white gazpacho, citrus bisque, black lime, tobiko, and basil
• Lamb cutlets marinated with sweet paprika and served with smoked eggplant caviar
• Churros with dulce de leche, orange & lime zest — reimagined COYA-style

Every dish showcases exceptional seasonal ingredients, seafood of the highest quality, and vibrant spices, celebrating the art of generous, authentic dining.

The Pisco Bar: COYA’s Mixology Masterpiece

Making its debut in Saint-Tropez, the Pisco Bar brings COYA’s globally acclaimed mixology to the beach. Blending traditional Peruvian roots with contemporary flair, the cocktail menu offers refreshing and daring creations, including:

• Margarita Amarilla: exotic passion fruit and aji amarillo
• Pisco Royal: Pisco, fresh lychee, champagne
• Agua de Leche: tequila, mezcal, coconut rum, ginger beer

Just steps from the sea, each cocktail becomes a passport to new sensations, enhanced by the signature creativity of COYA’s expert mixologists.

COYA Music: The Soundtrack of the Riviera

Music is not just a background element at COYA Beach — it’s at the very heart of the experience. Curated by COYA MUSIC, the brand’s in-house label, the soundscape features a mix of deep house, afro house, and Latin beats. From sunny brunches to mesmerizing sunsets, resident DJs and live performances set the rhythm of the day, creating an immersive and ever-evolving ambiance.

Hospitality as an Art Form

At COYA Beach, hospitality is elevated to an art. With warm, attentive service and a keen eye for detail, guests are welcomed as distinguished hosts — true to COYA’s heritage of vibrant, heartfelt luxury.

COYA Beach: A New Icon on Pampelonne

With its global prestige, signature style, and uncompromising vision of seaside living, COYA Beach is set to become the new must-visit destination in Pampelonne. A fresh, vibrant take on refined beach culture, COYA Beach redefines what it means to dine, relax, and celebrate by the sea.

Opening: Summer 2025 – Open daily
Restaurant Hours: 12:00 PM – 5:30 PM
Beach Access: 11:00 AM – 7:00 PM
GPS Coordinates (boat access): Latitude 43.2126 / Longitude 6.6631
COYA Beach Saint-Tropez Website
Instagram: @coyasainttropez