The MIPCOM 2024 event, recognized as one of the most significant gatherings in the international audiovisual content sector, once again brought together leading figures from around the globe in Cannes. One of the standout moments of this year’s edition was the First Look Panel, an exclusive session orchestrated by MADD Entertainment in collaboration with Variety, which captured the attention of both professionals and media representatives. Our media platform had the privilege of being invited to this exclusive showcase, where two eagerly awaited series, El Turco and RU, were unveiled. The event was further highlighted by the appearance of two of Turkey’s most prominent actors, Can Yaman and Meryem Uzerli, who played a crucial role in promoting these groundbreaking productions.
This exclusive presentation reinforced the growing prominence of Turkish series on the world stage. In recent years, Turkish dramas have witnessed exponential growth, fueled by gripping narratives, multidimensional characters, and captivating performances. El Turco and RU follow this flourishing trend, delving into diverse and rich themes that reflect both historical and modern-day issues.
El Turco: A Historical Epic Led by Can Yaman
In today’s global entertainment landscape, El Turco distinguishes itself as a grand historical drama centered on the character Balaban, portrayed by Can Yaman. Balaban is a soldier within the ranks of the Janissary army, an elite force consisting of European slaves who were converted to Islam, serving the Ottoman Empire. As an intelligence officer, his life takes a drastic turn during the well-known Battle of Vienna in 1683, where the Ottoman forces endure a significant defeat.
After being captured, Balaban manages to escape and finds himself in the secluded mountain village of Moena in northern Italy. Severely injured and isolated, he is rescued and cared for by the local villagers, who nurse him back to health. Over time, Balaban integrates into their community, becoming aware of the harsh injustices the peasants face under oppressive feudal lords. Drawing on his military experience and tactical knowledge, he aids the villagers in orchestrating an uprising against their oppressors. Due to his origins, the locals affectionately nickname him “El Turco.”
This series transports its viewers to a key moment in European history, tackling universal themes like resistance against oppression, the fight for freedom, and cultural tensions. With its rich historical backdrop and outstanding performances, particularly from Can Yaman, El Turco promises to leave a lasting impression on global audiences.
The production also serves as a testament to MADD Entertainment’s ambition to expand its international reach by presenting a story deeply intertwined with history but still resonating with contemporary struggles for justice. El Turco exemplifies the growing appeal of historical narratives that blend modern relevance with widespread global appeal.
RU: A Contemporary Love Story with Meryem Uzerli
In contrast to the sweeping historical canvas of El Turco, the series RU, starring Meryem Uzerli, takes a contemporary look at love, exploring a different side of the Turkish television landscape. This drama delves into an unconventional romance that questions societal expectations and biases.
RU centers around the relationship between Reyan, a 38-year-old woman, and Uzer, an 18-year-old man, who find themselves in a passionate and unexpected love affair in a tranquil coastal town along the Aegean Sea. The significant age gap between them becomes a focal point in the storyline, fueling conflicts and tensions in their community. This unusual relationship defies conventional norms, prompting viewers to reflect on broader issues surrounding societal standards, moral judgment, and the ways love can surpass age and tradition.
Renowned for her role in the historical drama Muhtesem Yüzyil (Magnificent Century), Meryem Uzerli returns to the screen in a role that is both different and equally compelling. Her portrayal of Reyan—a woman who is both strong and vulnerable—brings depth to a narrative that is sure to move and challenge audiences. The character of Uzer, the younger male lead, embodies the complexities of a man torn between his feelings for an older woman and the societal pressures surrounding their relationship.
RU adeptly addresses universal themes such as desire, sacrifice, and the clash between personal choice and social constraints. The serene Aegean landscape, with its picturesque scenery, contrasts sharply with the emotional struggles of the characters, creating a visually rich and emotionally charged atmosphere.
A Continued Partnership with MADD Entertainment
Our media outlet is honored to have an ongoing relationship with MADD Entertainment, and the invitation to the First Look Panel at MIPCOM 2024 is a reflection of the mutual trust and respect between our two entities. This follows our earlier participation in key industry moments, such as the strategic alliance between Medyapim and Merzigo to broaden the global reach of Turkish dramas, as well as MADD Entertainment’s celebration of its 5th anniversary at MIPCOM 2023.
These milestone events have provided us with valuable insight into the impressive growth of Turkish series on the international scene, as well as the innovative approaches adopted to meet the increasing demand for diverse, high-quality content.
The success of MADD Entertainment can be attributed to its ability to craft compelling stories while assembling top-tier talent. The casting of Can Yaman and Meryem Uzerli in El Turco and RU underscores the company’s commitment to offering viewers unique narratives, showcasing actors who have already earned international acclaim.
Turkish Series Gaining Global Recognition
MIPCOM 2024 further highlights the global appeal of Turkish productions. Over the past decade, Turkey has established itself as one of the largest exporters of TV series, rivaling markets such as the United States and Latin America. The variety of genres—from historical sagas to contemporary dramas—ensures that these shows resonate with audiences across different demographics.
Series such as Muhtesem Yüzyil, Kara Sevda, and Erkenci Kus have paved the way, significantly enhancing the reputation of Turkish content abroad. These productions, translated into numerous languages and broadcast across many countries, stand out for their high production standards, complex plots, and relatable characters. With the release of El Turco and RU at MIPCOM 2024, it’s clear that Turkish dramas are poised to continue captivating international audiences.
In summary, the First Look Panel, co-hosted by MADD Entertainment and Variety at MIPCOM 2024, is set to be one of the highlights of the event. El Turco and RU are positioned to become global hits, fueled by gripping storytelling and outstanding performances. As we cover these exciting developments, we look forward to witnessing the further evolution of the Turkish drama landscape, which continues to innovate and inspire viewers worldwide.
About MEDYAPIM:
Founded in 1993 by Fatih Aksoy (Producer – Director) in partnership with Güzel Sanatlar Holding A.Ş., MEDYAPIM is one of the leading production companies in Turkey’s television industry. Since its inception, MEDYAPIM has produced over 10,000 hours of television content, leveraging its experienced human resources and modern vision. The company has successfully delivered a wide range of acclaimed projects, including TV series, sitcoms, game shows, and entertainment programs. Through its affiliated companies like MF YAPIM, NO 9, FORMED, MADD, and MEDNOVA, MEDYAPIM continues to bring Turkish television series to the global market, solidifying its position as a leader in the industry with each passing day.
About MADD Entertainment:
Leading Turkish drama producers, Ay Yapım and Medyapım, have joined forces to form a new joint venture for the international distribution of Turkish dramas: MADD Entertainment.
MADD Entertainment was established in 2018 with the goal of being a one-stop shop for international content buyers looking for the best Turkish drama series and content rights. By pooling the international distribution rights under one umbrella, Medyapım and Ay Yapım aim to streamline the process and offer direct access to top-quality Turkish dramas.
In a global market where the trend is moving toward disintermediation, MADD Entertainment seeks to forge closer ties with global business partners. The company is committed to creating new relationships, fostering a direct business approach, and serving as a single point of contact for international buyers. MADD Entertainment’s mission is to ensure Turkish drama series are distributed worldwide with a diversified strategy, proper positioning, and effective distribution planning. General Manager: Ateş İnce.