A global leader in luxury hospitality has opened its doors below Gare Thiers and Avenue Jean Médecin in Nice. The DoubleTree by Hilton Nice Centre Iconic, a prestigious four-star hotel, now occupies what Mayor Christian Estrosi refers to as the “Pyramid of Louvre of Nice”. The official inauguration of this new hotel took place tonight, attended by Mayor Estrosi, General Manager Maxime Salembier, and Philippe Journo, President of La Compagnie de Phalsbourg, the development firm behind the striking glass-designed building by renowned architect Daniel Libeskind.
Already a hub for a variety of commercial ventures including dining and fashion, the “Diamond” section will soon welcome two schools and a 1500-square-meter sports complex, the Metropolitan Sport Club & Spa, set to open later this year. “This location has quickly become a favorite among the people of Nice, showcasing the city’s commitment to modern architecture,” noted Philippe Journo, expressing gratitude to Mayor Estrosi for his vision. Mayor Estrosi added, “The juxtaposition of Iconic with the Hausmannian station enhances the beauty of both, creating an aesthetically remarkable ensemble in this historic district.”
Strategic Investment and Urban Revitalization
Featuring 105 rooms and suites spread across four floors, Hilton Hotel offers state-of-the-art amenities, outstanding soundproofing, and stunning views of neighboring landmarks, the station, and its vibrant surroundings. Situated in a formerly neglected historic quarter, recent years have witnessed a significant urban revitalization with extensive renovations of nearby streets such as Rue de Suisse, Rue d’Italie, Rue d’Angleterre, Rue Trachel, and Square Colonel Jean Pierre. “For every euro of public investment, there is a strategic aim to generate significant private investment,” emphasized Mayor Estrosi. “Our efforts in city beautification are yielding positive outcomes, attracting major investors committed to long-term growth.”
Expanding High-End Hospitality
Ranked as the third largest global real estate group with a loyal clientele of 200 million, Hilton contributes to the upscale accommodation that defines Nice’s tourism strategy and enhances its allure. “This marks our 30th establishment in France and our debut in Nice,” noted General Manager Maxime Salembier. “We are excited to establish a presence in such a dynamic city surrounded by attractive communal spaces.” Hilton’s 105 rooms are part of a broader plan to add 2,000 additional rooms in the four and five-star category across Nice over the next three years, enhancing the city’s capacity to host major events and attract diverse travelers.
Thriving Tourism
This new addition underscores the robust state of Nice’s tourism industry, averaging 10 million visitors annually and generating €6.5 million in overnight stays. Since January, hotel occupancy rates have shown a steady increase, expected to rise further with upcoming summer events including the Etape du Tour and the historic arrival of the Grande Boucle in Nice in two weeks. “For special occasions like the Tour de France and Bastille Day on July 14th, the Diamond section beneath Iconic will be illuminated in vibrant colors,” revealed Philippe Journo, President of La Compagnie de Phalsbourg.
In September, Hilton Hotel will unveil a rooftop seafood restaurant offering panoramic views of Tour Bellanda and the bell tower of Notre-Dame basilica, promising an unparalleled dining experience for guests.
