On June 19, 2023, DoubleVerify, a leading brand in the advertising industry, is set to host an exciting event called the “Welcome Happy Hour” as part of their lineup of activities at Cannes 2023. The event will take place from 5:00 to 7:00 PM CEST aboard their luxurious yacht named ASYA, and it promises to be an enjoyable and relaxing experience for attendees.
Partnering with Taboola, DoubleVerify invites attendees to join them for a beverage on their yacht. The Welcome Happy Hour is the perfect opportunity for those who have just arrived in Cannes to unwind after their flights and connect with industry professionals in a casual setting. It provides an ideal platform for networking and establishing new connections within the advertising community.
Moving forward to June 20, DoubleVerify has scheduled a summit called “Summer of Soccer: Women’s Edition.” Hosted in collaboration with Giant Spoon, the NWSL, and Angel City Football Club, this exclusive event will be held from 9:00 AM to 12:00 PM CEST aboard the DV Yacht, ASYA. The summit aims to inform and engage media, marketing, and agency stakeholders about the creative and commercial opportunities within women’s soccer, as the 2023 Women’s World Cup approaches. Attendees can expect insightful discussions on storytelling, brand building, and strategic partnerships in the women’s soccer landscape.
The panel discussion “From Buzz to Bottom Line: How Leading Brands are Making Attention Pay” is another highlight of the event. Taking place from 3:00 to 4:30 PM CEST on June 20 aboard the DV Yacht, ASYA, this session will delve into the significance of attention metrics in advertising. The discussion will explore how brands and agencies are leveraging attention data to optimize campaigns and drive meaningful outcomes. Attendees will gain valuable insights into decision-making processes regarding ad placements, devices, and creative execution.
In the evening of June 20, DoubleVerify, in partnership with Affinity Solutions, will host the “Attention Fête Chez DV” party. Starting at 6:00 PM CEST and lasting until 9:00 PM CEST, this event will take place on the DV Yacht, ASYA. Attendees can look forward to a lively night of dancing, food, drinks, and a live DJ. The party aims to foster connections and provide a fun and vibrant atmosphere for networking and socializing.
On June 21, a panel discussion titled “The Art and Science of Protecting Brand Reputation: How AI is Transforming Media Measurement in UGC Environments” will take place from 3:00 to 4:30 PM CEST on the DV Yacht, ASYA. This session will focus on the challenges and opportunities presented by user-generated content in the digital landscape. The discussion will explore how advertisers, ad tech companies, and social platforms are collaborating to ensure brand safety and suitability. The session will delve into the role of AI and machine learning technologies in safeguarding brand reputation in an ever-evolving digital environment.
To wrap up the event, DoubleVerify will host a Happy Hour from 5:00 to 7:00 PM CEST on June 21. In partnership with Smartly, this gathering offers attendees the chance to connect with DoubleVerify’s leadership team and industry experts. It provides a relaxed environment to socialize, share insights, and enjoy refreshments while enjoying the Cannes sun.
It is important to note that all events will operate on a first-come, first-serve basis, and there may be limitations due to yacht capacity. Interested individuals are encouraged to RSVP promptly to secure their attendance at these exciting events organized by DoubleVerify
